Built by someone who
carried the pager.
BootDesk is made by GRUPO OITO OÜ: a company incorporated in Estonia, a founder who spent years inside support queues, and a product served from the edge to wherever your customers are. One conviction holds it together — software should charge for the work it does, not for the people you hire.
GRUPO OITO OÜ · Tallinn, Estonia · the first customer of its own platform · suporte@bootdesk.eu
The conviction
Per-seat pricing is a tax on small teams: it charges you for growing, then charges you again for using the thing you already pay for. BootDesk flips it: a public menu, one wallet, a meter on the work itself. The assistant reads the whole story before it writes a word — then hands the pen to a human when it matters.
How this got here.
- The queues
Years inside support.
Answering tickets, owning backlogs, training agents, watching good teams bleed time across six tabs and three tools. The frustration was specific: the software taxed the team, not the problem.
- The pattern
The same story, everywhere.
Small companies priced out of tools built for giants, stitching together a chat app, a helpdesk and a spreadsheet — while the bills grew with the headcount instead of the work.
- The company
Estonia, on purpose.
GRUPO OITO OÜ was incorporated in Tallinn: an EU legal home, a digital-first jurisdiction, Estonian law on the contracts, European data protection as the floor — not the ceiling.
- The product
One workspace, the way it should have been.
Channels, files, CRM, calls, internal chat and an assistant that researches before replying — built as one product on modern rails, served from the edge, with a price list that fits on one screen.
We don't just sell it.
We run on it.
- 01One platform for the whole customer operation: every channel, the files, the CRM, the calls, the internal chat — and AI agents that work inside it like teammates, under rules you set.
- 02The same platform any customer signs up for. No hidden internal edition, no enterprise-only switches. The trial is the real product.
If a feature is on this site, it is because our own work depends on it — or it is labelled as still landing.
- 01As the first customer. The company's own queues, files, deals and calls live in BootDesk.
- 02Run autonomously on purpose. AI agents handle around ninety percent of the company's operational work — the same assistants, flows and tools any customer gets. Humans supervise the loop and step in when it matters.
- 03Which means every claim on this site is tested daily, by us, on ourselves.
§ the principles
A few things we will not compromise on.
Six rules that decide what ships and what the invoice says.
01
The product is the proof.
No logo walls, no vanity metrics, no testimonial theater. A real ticket thread is worth more than five polished customer quotes — so this site shows the product, and the trial shows the rest.
02
We say what ships.
Features are marketed when they work, and the few that are still landing are labelled as such. You should never have to guess whether a claim is a promise or a feature.
03
Consumption, not per-seat.
The tool scales with the work it does, not against the team you build. Adding a teammate costs about €2.50 a month. Adding a channel, about a euro. That is the whole trick.
04
Security is engineering.
Tenant isolation, encryption, audit trails, PII masking before any AI call. Treated as load-bearing structure, not as a badge — the security page documents what is actually wired in.
The questions people
ask about the company.
Who is behind BootDesk?
GRUPO OITO OÜ, an Estonian company (registry 17195338), founded and run by a software engineer who spent years on the support side of the fence. Small company, no sales floor — the product does the talking, and the company runs on it.
What does 'runs on its own platform' actually mean?
GRUPO OITO operates as an autonomous entity on BootDesk: its own queues, files, deals and calls live in the product, and The ninety-percent figure above is supervised the same way: humans take over when judgment is needed.
Why an Estonian company?
Estonia offers a digital-first legal environment inside the EU: fast incorporation, e-residency infrastructure, and European law on every contract. Customers get EU jurisdiction, European data protection, and a company built for operating across borders.
How does BootDesk make money?
The same way you pay for electricity: consumption. One prepaid wallet in BDK credits, a public menu, a small monthly floor from €10, and meters on channels, teammates, storage and AI tokens. No per-seat invoices, no upgrade calls, no sales team to out-negotiate.
Who handles payments and VAT?
Checkout runs through a reseller partner as merchant of record for the Eurozone, the UK and the US. The menu prices are net: VAT and sales tax are added as their own line at the legal rate, and VAT-registered businesses get reverse charge where eligible. After three months, invoicing moves to GRUPO OITO OÜ directly — same logic, reverse charge for EU VAT-registered companies.
Is my data used to train AI models?
No. Your data never trains anyone's models — ours or a provider's. The assistant reads what it needs to answer, PII is masked before any model call, and you can pin inference to EU regions or bring your own provider keys.
What happens to my data if I leave?
You export it — conversations, contacts, files, the audit trail — and you are done. No hostage data, no extraction fees. A helpdesk that locks you in has already decided its priority is not your queue.
Meet the product the way we do:
put it in front of a real queue.
GRUPO OITO OÜ · Tallinn, Estonia · suporte@bootdesk.eu